South Florida's Leading Orthopedic Innovator
Building a Stronger Brand and Patient Experience: Ortho Miami's Journey to Enhanced Growth and Engagement

Case Study Details
Company Name
OrthoMiami
Challenges
Ortho Miami faced multiple challenges in branding, online presence, and patient engagement. Their existing website had numerous technical issues that hampered search engine rankings, resulting in low web traffic. Additionally, the practice required a cohesive brand identity to support its expansion plans and needed to improve patient communication and operational processes.
Goals
Drive new patients for specialty services (PRP, Nanoscope), open a new location & drive patients for new location, improve lead to patient conversion, automate patient journey for quality and efficiency
OrthoMiami is a premier orthopedic center of excellence located in South Florida, specializing in the treatment of both sports-related and general orthopedic injuries. The clinic caters to a diverse clientele, including athletes and active individuals, providing state-of-the-art diagnostics, treatments, and surgical solutions tailored to each patient’s unique needs. OrthoMiami is dedicated to helping patients regain functionality and mobility, empowering them to overcome musculoskeletal challenges and enhance their overall quality of life.
OrthoMiami faced the challenge of standing out in a competitive market, where numerous orthopedic clinics vie for the attention of patients. They needed to boost their online visibility, attract a broader patient base, and establish themselves as the go-to orthopedic center in South Florida. Additionally, the clinic wanted to communicate better its commitment to personalized, compassionate care and its expertise in treating sports-related and general orthopedic conditions.
Main Solution Drivers
- Rebranding and Website Development
- SEO and Online Presence Enhancement
- Patient Experience and Technology Optimization
Driving Growth and Engagement: The Impact of Strategic Branding and Optimization for Ortho Miami
Our collaborative efforts with Ortho Miami have produced significant outcomes:
- Enhanced Brand Identity: The rebranding process resulted in a cohesive brand identity that supports Ortho Miami’s expansion plans across South Florida.
- Improved Online Presence: The SEO campaign and website optimization efforts led to higher search engine rankings, increased web traffic, and better patient conversion rates.
- Streamlined Patient Experience: The optimization of patient communication processes and the implementation of new technology solutions have enhanced patient satisfaction and engagement, reducing operational overhead.
Steps Taken To Achieve Results
Step 1: Rebranding and Website Development
From the moment we partnered with Ortho Miami in July 2022, we recognized the importance of developing a robust brand identity and optimizing their digital presence to support their ambitious growth plans. Our first step was to initiate a comprehensive rebranding process. We worked closely with the Ortho Miami team to extract the essence of their brand, which led to the creation of a new logo, brand assets, and a detailed brand guide. This new brand identity was designed not just to enhance their current image but to provide a strong foundation for their planned regional expansion. Alongside the rebranding, we focused on resolving critical issues with their existing website, which included tackling over 500 technical problems such as duplicate tags, broken links, and slow load times. The result was a fully optimized, user-friendly website that significantly improved their online presence and search engine rankings.
Step 2: SEO and Online Presence Enhancement
As we moved into the SEO phase, we identified that Ortho Miami’s website was struggling with low search engine rankings, which directly impacted their ability to attract new patients. We launched an extensive SEO campaign aimed at recapturing lost rankings and driving targeted traffic to their site. Our efforts included a full audit of their existing keyword rankings, optimization of both on-page and off-page elements, and the creation of high-quality content for blogs and social media. These measures not only improved their rankings but also led to a noticeable increase in web traffic, helping to convert more visitors into patients.
Step 3: Patient Experience and Technology Optimization
Recognizing that patient engagement is critical to the success of any medical practice, we also conducted a thorough audit of Ortho Miami’s patient communication processes and technology. We reviewed and assessed multiple patient engagement software solutions to find the best fit for their needs. However, given the constraints of existing systems, we developed customized workaround solutions that seamlessly integrated with their current platforms. We enhanced their communication workflows, optimized their website chat service to improve lead generation, and implemented call monitoring to ensure high-quality patient interactions. These efforts culminated in a more streamlined and efficient patient engagement process, leading to better patient satisfaction and retention.
Case Study Details
Company Name
OrthoMiami
Challenges
Ortho Miami faced multiple challenges in branding, online presence, and patient engagement. Their existing website had numerous technical issues that hampered search engine rankings, resulting in low web traffic. Additionally, the practice required a cohesive brand identity to support its expansion plans and needed to improve patient communication and operational processes.
Goals
Drive new patients for specialty services (PRP, Nanoscope), open a new location & drive patients for new location, improve lead to patient conversion, automate patient journey for quality and efficiency