Urgent Care

The Urgent Care Market in the U.S.

What is one of the fastest growing health services sectors outside the hospital? You guessed it…on every street corner, in shopping strips, retail outlets, and vacant restaurants, the signs for new urgent care clinics visibly entice new patients.

This trend, to build “docs-in-a-box” brings urgent care to people within their communities. Marketing to entice new patients to step into each urgent care clinic is fierce. A rising geriatric population provides endless opportunities to attract new patients who need healthcare services.

The increase in activity in the U.S. urgent care marketplace puts the value of the industry at $30.6 billion by 2025, a 6.2% projected increase in the compound annual growth rate.

Benefits of Urgent Care Services in Communities

Easy accessibility for people in communities drives the shift from primary care medical centers to urgent care clinics. This trend shows no signs of stopping. People enjoy a shorter wait time with quality of care by the medical providers who staff the urgent care centers.

Another benefit of an urgent care center includes technology and faster adoption of management software. These aspects help boost management interest in launching an urgent care center with the goal of attracting new patients to the modern and aesthetically pleasing facility. Telemedicine is also an offered service, and, in 2017, 9 percent of urgent care centers across the U.S. offered it. During the pandemic, that statistic grew.

Patients’ medical histories are captured by electronic portals that record visits, patient treatments, medical history, and more. Moreover, patient health outcomes improve with the focused attention of the provider in a smaller setting.

Fierce Competition in the Urgent Care Market

These walk-in clinics provide a needed service in communities. For this reason, physician practices, private players, medical centers, and other investors view urgent care clinics as an opportunity for high potential and segment growth. Competition to attract new patients among key players in the market is fierce. Some attractive selling points include advanced technologies and services offered.

In addition, the players outfit urgent care clinics with the most advanced technologies they can and also telemedicine to connect with patients and communities. Healthcare portals provide basic access from the outpatient clinic back to primary physicians, recording data into electronic medical records.

Still, urgent care centers require a marketing force to help push growth locally. The need for skilled health providers is also a primary concern, and marketing must drive toward the goal of bringing new skilled labor into the market.

Growing the Urgent Care Center One Patient At A Time

Karma Health, an exclusive physician network, provides strategic services to grow healthcare centers. With growth strategies delivered by a skilled cadre of professionals, Karma Health designs programs for urgent care clinics that attract more patients from local communities.

Karma Health comprises a team of health technology, insurance, health finance, legal, digital marketing, and health business advisors who guide your business every step of the way toward growth goals.

Our proven track record in healthcare pushes your organization to solve foundational challenges, create new strategic opportunities, implement patient acquisition programs, install patient engagement solutions, and develop a significant brand in the local community.

Work with Karma Health as your growth partner. We’re more than just medical marketing. We’re your solution for change and expansion.

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