Pediatric Practice Marketing
Pediatrician Marketing
Globally, children suffer from malnutrition, viral infections, and co-morbidity resulting from various diseases. Each of these contributes to growth in pediatric healthcare worldwide. UNICEF predicted that 5 million children less than five years old died in 2020 equalling 13,800 child deaths daily. The increase in childhood mortality from infectious diseases, pneumonia, diarrhea, malaria, or premature birth, for example, drives efforts to develop pediatric healthcare therapies and research solutions and thus fuels market growth.
Estimates suggest that the pediatric healthcare market is anticipated to grow at a compound annual growth rate of nearly 6.35% during the forecast period of 2022 to 2027.
Pediatricians Treat a Variety of Medical Conditions and Chronic Diseases
In pediatric healthcare, physicians address a breadth of specialty services to care for the youngest Americans from infancy through 18 years old. This requires providers knowledgeable in comprehensive care like physical, behavioral, and mental health needs on top of nutrition counseling, vaccinations, drug treatment protocols, and surgeries for overall health.
Pediatricians manage a variety of chronic and acute conditions and diseases. This segmentation puts expertise into asthma, allergy and immunology, obesity, cardiac health and disorders, juvenile diabetes, genetics, and other complex disorders.
According to Statista, there are approximately 75 million children from 0 to 18 years old in the U.S. Rising birth rates and an increase in diseases affecting children contribute to growth in the pediatric healthcare market overall in the U.S.
Pediatric Home Healthcare Market Also Growing
In addition to pediatric healthcare in a physician’s clinic, the global pediatric home healthcare market size was valued at USD 37.0 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 7.8% from 2021 to 2028. Pediatricians who manage the treatment and therapy of children convalescing at home have opportunities to align with family caregivers. Premature infants and children with complex diseases create higher demand for in-home pediatric services. Not only are pediatricians in high demand for in-home care services, but skilled nursing from pediatric medical practices also are needed to care for children during illness and recovery. A U.S. survey estimates that 500,000 children with complex medical conditions that require special medical attention receive in-home services.
Growing The Pediatric Physician Practice One Patient At A Time
Growth in the pediatric medical specialty may seem simple enough based on the number of births that happen daily in the U.S. What occurs, however, for pediatricians interested in growing and expanding a pediatric practice, is the need for new, loyal and sustainable patients – parents who choose to stay with a pediatric doctor from their children’s infancy through 18-years-old.
In order to focus on the patient engagement experience and the patient journey with a pediatric medical specialty, physicians require a growth partner knowledgeable in how to attract and keep patients.
Choose Karma Health as Your Pediatrics Growth Partner
Karma Health, an exclusive physician network, brings a cadre of skilled professionals with the expertise to guide pediatricians through a growth cycle. Every stone is overturned to analyze and execute business decisions for transformation. All obstacles to growth are addressed and solved so expansion occurs. The patient experience is dissected and improved so the customer is more satisfied than before. Word-of-mouth marketing becomes positive and helpful in physician referrals and more patient referrals.
Karma Health utilizes a team of experts in health technology, digital marketing, commercial real estate and development, business, health finance, banking/lending, insurance, and more. Advisors stand by to solve challenges so growth in the practice occurs rapidly.
Give Karma Health the opportunity to help your pediatric medical specialty grow to the next level. We’re more than just medical marketing.
Boost your practice with targeted strategies and captivating campaigns of Karma Health. Contact us today at 954-710-9100 and witness the power of effective healthcare marketing.