Los Angeles Leading Integrative & Functional Medicine Practice
Transforming Patient Engagement and Digital Presence: How Restoration Healthcare Achieved New Heights in Growth and Efficiency
Case Study Details
Company Name
Restoration Healthcare
Challenges
Spending on Marketing & Advertising but no results, no tracking to understand what works & what doesn't, no automation for patient acquisition & retention, no cash pay model, and no branding.
Goals
Drive new patients for insurance model, - drive new patients for cash pay model, improve lead to patient conversion, automate patient journey for quality and efficiency.
Restoration Healthcare is an integrative and functional medicine practice based in Irvine, California. The practice is dedicated to helping patients achieve optimal health by addressing the root causes of illness rather than merely treating symptoms. Their approach combines the latest advancements in conventional medicine with evidence-based natural therapies to restore and maintain patients’ well-being.
Founded on the belief that the body has an innate ability to heal itself, Restoration Healthcare offers personalized treatment plans that are tailored to the unique needs of each patient. The team of experienced healthcare professionals is committed to empowering patients through education and comprehensive care, focusing on prevention, wellness, and sustainable health outcomes.
Key services provided by Restoration Healthcare include functional medicine consultations, hormone replacement therapy, IV nutrient therapy, and various regenerative treatments. The practice prides itself on creating a welcoming environment where patients can collaborate with their healthcare providers to achieve their health goals.
Main Solution Drivers
- Comprehensive Website Audit and Optimization
- SEO Campaign to Recapture Rankings:
- Patient Engagement and Technology Optimization:
Elevating Patient Engagement and Digital Presence: Restoration Health’s Path to Sustainable Growth
Our collaborative efforts with Restoration Healthcare have yielded significant and measurable outcomes. The comprehensive website audit and subsequent optimizations revitalized their online presence, resulting in improved site performance and a seamless user experience. The focused SEO campaign successfully recaptured lost keyword rankings, driving increased traffic to both the Irvine and Westwood locations and boosting patient inquiries and appointments.
The patient engagement improvements were equally impactful. By streamlining communication workflows and implementing advanced automation tools, we enhanced patient retention and satisfaction. The digitization of forms and the integration of a new call center solution reduced administrative overhead and improved the overall patient onboarding experience.
These strategic interventions have positioned Restoration Healthcare for sustained growth, empowering it to expand its reach and continue providing exceptional care to its patients.
Steps Taken To Achieve Results
Step 1: Comprehensive Website Audit and Optimization
Audited the website and all digital presence and mapped all technology and processes in the patient journey to identify breaks, redundancies, and overspending. Identified solutions for streamlining business cases for reducing expenses (cutting Yelp ad spend, canceling CRM software) and execute new solutions for reducing friction in the new patient process.
Comprehensive Website Audit and Optimization:
Our first step was to conduct a comprehensive audit of Restoration Healthcare’s website. We quickly identified a range of issues, including outdated integrations and broken codes, which were severely impacting their site’s performance. Recognizing the urgency, we collaborated closely with their development team to address these problems. We updated critical integrations, resolved coding errors, and optimized on-page elements to improve the site’s functionality and user experience. Understanding the importance of a stable foundation, we also facilitated the transfer of their hosting to a more efficient provider, consolidating blog content to enhance site speed. To ensure their online presence remained strong while we worked on long-term solutions, we developed a temporary website with updated branding, providing a fresh, cohesive digital front for their practice.
Step 2: SEO Campaign to Recapture Rankings
SEO Campaign to Recapture Rankings
With the website on a path to recovery, we turned our attention to restoring Restoration Healthcare’s search engine rankings. In February, we launched a focused four-month SEO campaign designed to recapture lost rankings and drive traffic to their Irvine and Westwood locations. We began by thoroughly auditing their existing keyword rankings and online presence. Our efforts then shifted to resolving backend issues and optimizing both on-page and off-page elements. We worked diligently to enhance their content, improve site structure, and build a stronger online footprint. As part of this initiative, we set up detailed tracking dashboards, allowing us to monitor progress and make necessary adjustments in real-time, ensuring the campaign’s success.
Step 3: Patient Engagement and Technology Optimization
Finally, understanding that patient engagement is at the heart of any successful practice, we conducted an in-depth audit of Restoration Healthcare’s existing processes and technologies. We discovered that their patient communication workflows were in need of streamlining, so we set to work optimizing their tools. By customizing Infusionsoft/Keap and Constant Contact, we improved lead management, data collection, and automated email communications. This not only enhanced the efficiency of their patient interactions but also allowed for more personalized and effective engagement. Additionally, we identified a cost-effective call center solution and digitized their patient forms, which simplified the onboarding process and elevated the overall patient experience.
Through these targeted actions, we helped Restoration Healthcare overcome their immediate challenges and laid a solid foundation for their continued growth and success.
Case Study Details
Company Name
Restoration Healthcare
Challenges
Spending on Marketing & Advertising but no results, no tracking to understand what works & what doesn't, no automation for patient acquisition & retention, no cash pay model, and no branding.
Goals
Drive new patients for insurance model, - drive new patients for cash pay model, improve lead to patient conversion, automate patient journey for quality and efficiency.