How to Create an Effective Marketing Budget for Your Medical Practice

In an era where patients increasingly choose providers based on digital presence, marketing is no longer a secondary consideration for medical practices. The competition for patient attention has intensified, and effective marketing strategies can determine whether a practice thrives or struggles. According to the Medical Group Management Association (MGMA), 41% of practices identified patient acquisition […]

Designing Effective Health Infographics for Patient Education

Doctor Holding an Infographic

Introduction In healthcare, we stand at a remarkable intersection of art and science, where the way we communicate can literally save lives. When I look at the current state of patient education materials, I see what you might call a “communication crisis.” But I also see an incredible opportunity – an opportunity to revolutionize how […]