Allergy & Asthma Practice Growth Partner

Did you know that more than 50 million Americans suffer from allergies each year? Meanwhile, more 25 million each year also suffer from asthma in the US alone.

The data from prominent health institutions such as the U.S. Centers for Disease Control and Prevention (CDC) and American Academy of Asthma, Allergy, and Immunology (AAAAI) likewise found that allergy is top 6 among the leading chronic diseases in the US with estimated annual cost to the health-care system and businesses at $18 billion. On the other hand, while significantly lower in number as compared to allergies, asthma’s estimated economic cost is around $56 billion annually. It is the most chronic illness in childhood, the US CDC found.

The practice of allergy, asthma and immunology has long been observed. To note, the history of the oversight body for such a field, the AAAAI, dates back to the 1920s through the founding of two professional organizations: the Society for the Study of Asthma and Allied Conditions and the American Association for the Study of Allergy. Officially established in 1943, the AAAAI is now the leading membership organization of more than 7,000 allergists / immunologists (in the United States, Canada and 72 other countries) and patients’ trusted resource for allergies, asthma and immune deficiency disorders.

The Advent of Technology and Opportunities in Immunology

In recent years, physicians have expanded their presence to the online world in line with the advent of Internet of Things (IoT). More and more practitioners are optimizing their expertise by offering services so accessibly that in just a few taps, patients can seek consultation, check-ups, and other medical assistance.

To maximize the advent of technology and IoT, physicians are also adapting to the ever-changing landscape of the digital marketplace.

In line with this, here are the need-to-know details and current trends on physician marketing.

1. Boost your online presence by getting the average Internet user to spend time on your practice’s website. This includes being responsive, interactive, and thorough. Keep in mind that there are also lots of distractive contents online, so the website’s appearance and content must be interesting enough to get the users hooked. The first five to 10 seconds are crucial for this. Take note: First impressions last.

2. Utilize the search engine optimization (SEO) tools. Many people are familiar with meta tags and other tools designed to get your URL at the head of the Google list. One of the important marketing tips for doctors venturing into the online world is to publish relevant and authoritative content through the use of specific keywords or phrases that the target audience might use. Bear in mind that quality content created specifically for the intended user increases site traffic, which improves a site's authority and relevance.

It is also necessary to update the website’s content regularly. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Writing additional content and patient-friendly blog posts can also boost search engine rankings. Furthermore, maintain a webpage that is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in. It is most likely to attract links from other websites, thereby improving the search engine optimization.

3. Pay-per-click (PPC) strategy. Another effective marketing and advertising strategy is the pay-per click strategy. PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to the site, rather than attempting to “earn” tho
se visits organically. With this algorithm, the key is not targeting the most relevant keywords related to health care and similar practices, but targeting based on intent. If the website’s target patient base is familiar with high-level medical terms, it’s perfectly fine to incorporate them into the keyword strategy.

Effective keyword research also benefits the PPC. Note that an effective PPC keyword list should be 1) Relevant – find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits; 2) Exhaustive – keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search; and, 3) Expansive –constantly refine and expand the campaigns, and create an environment in which the keyword list is constantly growing and adapting.

About Karma Health As Your Growth Partner

Karma Health is a growth partner for physician practices in allergy, asthma and immunology. Over the years, our team has worked in the healthcare sector servicing physicians, corporate health, and medical devices companies.

Knowing the challenges that your physician practice has to market services today, Karma Health is poised to help you grow with our medical marketplace that offers a breadth of integrated marketing services including website development, call tracking, live chat solutions, paid media, branded content with keywords, and reputation management for physicians in the practice. To put it simply, Karma Health markets your services to invite new patients to engage. Contact Karma Health to set up a conversation about your growth goals.

It is also necessary to update the website’s content regularly. Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Writing additional content and patient-friendly blog post

What Clients Say About Karma Health

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Jeffrey Steinberg, MD
Headache and Pain Center

Karma Health has steadily grown my neurology practice since we began our partnership. They are responsive to my vision. I am extremely fortunate to have found this team, as they are far superior to others I’ve used in the past.

drjeffsteinberg.com

5/5
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Susan B. Fox, DO, RPVI, FSVM
Fox Vein & Laser Experts

My vein treatment specialty practice expanded 300% since my affiliation with Karma Health. We’re entirely focused on patient engagement so growth continues successfully. I appreciate the team’s solutions that align with my business goals.

foxveinexperts.com

5/5
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Cesar E. Ceballos, MD, FAAOS OrthoMiami

Since we began our relationship, Karma Health has been tuned into the business and growth goals of our orthopedic practice. We’re excited about what’s happening and what’s to come with more solutions to invite more patients into our practice.

orthomiami.com

5/5
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James Marinucci, CEO
Alleanza Group

Working with Karma Health is a breath of fresh air. They are exactly what my company needed to create a professional and sophisticated corporate brand while improving how we present services on a global scale.

alleanza.us

 

5/5

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