Audiology doctor marketing for hearing aid centers is a competitive market. Similarly to other healthcare markets, the effect of COVID-19 on the audiology market created a glitch in growth resulting in a contraction. As a result, people elected not to consider hearing aids, and hearing aid clinics saw fewer patients. Still, the industry growth projection through 2026 includes a rate of 2.4% to $2.5 billion.
Meanwhile, the aging population in the U.S. creates opportunities for hearing aid clinic growth. Moreover, more mobile devices in the hands of prospective patients make hearing aids more searchable online with the potential for direct sales in addition to higher disposable income.
Understandably, changes in the regulatory landscape alter the way consumers purchase hearing aids. This may negatively impact the industry. People who hold private healthcare coverage for hearing aids will not increase. This, then, also negatively affects industry growth.