The outlook for ear, nose and throat for ENT physicians remains competitive with a projected compound annual growth rate of nearly 6.5%. On a global scale, the market valuation of $16.15 billion puts growth to exceed $28 billion by 2030.
Growth in the market can be attributed to the aging population and the ongoing prevalence of and incidence of infections and also wounds. As a result, rapid growth in the ENT marketplace projects to continue. With advancements in technology, ENT physicians have more alternatives for less-invasive procedures for patients.
Opportunistically, patients regard less invasive techniques as more comfortable, and this helps drive a higher incidence of performed procedures. Because of this higher prevalence of procedures, ENT doctors record and document more patient diagnoses and experiences. This influences the size of the global marketplace for ear, nose and throat procedures.
ENT physicians may specialize in hearing loss for all ages. When youngsters experience hearing loss during formative years, speech and language become an issue due to the inability to hear. For adults, gradual or immediate hearing loss provides for challenges at work as well as socially.
For those people who lose the ability to speak due to a medical condition, new technologies on the market help advance treatment regimens by ENT physicians.
Technology and advanced product design play a major role in allowing the ENT physician to not only diagnose and treat a condition but offer advanced technological solutions at the same time.
Marketing ENT Physicians Practices
To remain relevant and competitive in the ever-changing marketplace, ENT physicians must be vigilant in promotion of their brand and technology solutions offered. Patients and prospective patients use word-of-mouth marketing to select a physician.
However, the ENT physician practice cannot leave that to chance. This field requires a marketing agency knowledgeable in all aspects of digital marketing as well as business and growth strategies.
Karma Health is a growth partner to ENT physician practices. As a healthcare business marketing concierge, Karma Health provides digital marketing strategies and execution in addition to business services for growth and expansion.