Optometry Practice Marketing Services
The optometry practice industry is set to experience growth in the next few years. It is projected that the global optometry market will grow by $18.3 billion from its estimated worth of $60.6 billion in 2020 to a new estimate of $78.7 billion in 2027.
The growth of the optometry industry will occur as a result of the aging population, despite the strain caused by the COVID-19 pandemic. There is an expected increase in the number of people with health insurance supported by a recovery in healthcare spending. Once the general state of the economy improves after the pandemic, more prospects will reach out to optometrists for services.
Optometrists are expected to match the expected rise in demand for optometry services. An estimated 65% of Americans require vision-correcting products, and as many as 104 million Americans require refractive eye exams. Karma Health hopes to aid optometry professionals to position themselves to harness the expected growth in the industry in the wake of the pandemic.
How Karma Health Drives Your Optometry Practice
Karma Health leadership brings more than 30 years of experience in promoting health businesses, medical corporations, and professional practices. Our knowledge of the healthcare services sector places us in the proper position to grow our partners’ businesses.
We design a comprehensive marketing campaign that includes an audit and analysis of the tools being used in your organization. We explore expenditures that may be affecting growth goals and use our third-party partners to conduct these analyses.
Once we research and add the analytical data to the overall marketing strategy, we partner with you to identify the strategic plan and attack the strengths and weaknesses of your practice.
Our first step is to understand your unique advantages and leverage them to spur growth in your number of patients. Next, we optimize the tools to position your business to engage with first-time patients and earn repeat business. In the event that you do not have one, our front-end and back-end teams develop a website for you that elucidates your strengths as a professional and the services you offer.
Meanwhile, together we develop and expand strict growth goals with rigorous KPIs. Monthly, we audit the results of revenue against the investment and look at a variety of metrics to discern success.
Karma Health offers so much more as a marketing platform. Partner with us to see where we excel with you.