Sleep Medicine Marketing

Sleep Medicine

Sleep Medicine Marketing

When considering sleep medicine, people turn to pharmaceuticals; however, the sleep medicine marketplace consists of sleep aids and services to help individuals who have issues sleeping.

In 2020, the sleep aids market size reached a valuation of around $60 million. Ten years later, in 2030, the market projection is expected to grow by 7 percent to about $112 million.

Sleep disorders disrupt the lives of everyone who suffers from them. A variety of medical professionals, including neurologists, family medicine providers, internal medicine physicians, and more. Often, when patients visit their specialist for another health issue, they address sleep disorders at the same time; thus, the broad network of medical providers who address sleep disorders and prescribe sleeping aids.

Common Sleep Disorders And Effects of Less Sleep

The most common sleep disorders include those most recalled. These encompass insomnia, narcolepsy, obstructive sleep apnea, and restless legs syndrome. Sleep apnea is by far the most popular condition that affects more than ⅓ of Americans. Many treat with a prescribed C-PAP machine that helps keep the airway unobstructed during sleep. Someone who struggles and suffers from snoring requires a sleep study followed by a prescribed breathing machine to ensure that oxygen flow maintains a continuous level.

People suffering from obesity and age often require more assistance with sleeping. Without proper sleep, people struggle during the day to complete simple tasks, and when they get behind the wheel, accidents happen.

Sleep may improve with simple changes such as a new and more comfortable mattress, new pillows that help incline the neck to help prevent snoring and airway obstruction, and even the reduction in screen time at night to alleviate active brain waves. Others with more serious issues may undergo a sleep laboratory study followed by a new prescription for C-PAP machines.

Medical Providers Who Manage Sleep Disorders

A doctor who specializes in sleep disorders is called a somnologist. The American Board of Sleep Medicine trains doctors interested in earning certification in this specialty.

A neurologist often brings training in sleep medicine to her practice while other medical providers include nurse practitioners, pediatricians, psychiatrists, psychologists, internal medicine, a dentist or maxillofacial surgeon, or a physician assistant. A fellowship in sleep medicine may be completed after residency for those providers interested in the field.

Because there may be a connection between mental health and sleep, sleep psychologists provide expertise on behavioral issues or mental health issues that contribute to sleep disorders.

Beyond these professional medical specialists, some people visit an otolaryngologist, also known as an ear, nose and throat (ENT) doctor, to help diagnose and treat sleep issues. An ENT doctor who specializes in sleep disorders is called an otorhinolaryngologist.

Growing the Sleep Medicine Specialty

Karma Health is a growth partner for many types of physician practices. It works with 19 various specialties and selects one practice per state or region (based on population). This exclusive collaboration provides focused attention by Karma Health on each physician practice that specializes in sleep medicine.

Karma Health delivers growth strategies for each physician practice. The goal is to attract and retain patients that help healthcare providers grow their business. With sustained growth, Karma Health directs physician practices towards expansion. With a commercial real estate team at its fingertips, Karma Health provides each service required from market audit and site selection to property and lease negotiation and interior design.

Consider Karma Health as your growth partner. Doctors see more patients with Karma Health.

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